Privacy Policy

Last updated: April 14, 2026

Baseline Performance (a brand of Vault IQ LLC) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect your information when you visit our website or make a purchase.

Section 1 — What Do We Do With Your Information?

When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address, and email address.

When you browse our store, we also automatically receive your computer's internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

Email marketing (if applicable): With your permission, we may send you emails about our store, new products, and other updates.

Section 2 — Consent

How do you get my consent?
When you provide us with personal information to complete a transaction, verify your payment, place an order, arrange delivery, or return a purchase, we imply that you consent to our collecting and using that information for that specific purpose.

If we ask for your personal information for a secondary reason, such as marketing, we will either ask for your direct consent or provide you with an opportunity to decline.

How do I withdraw my consent?
If after opting in you change your mind, you may withdraw your consent for us to contact you or continue collecting your information at any time by contacting us at [email protected] or mailing us at:

Section 3 — Disclosure

We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.

Section 4 — E-Commerce Platform

Our store is hosted on GoHighLevel, which provides us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through GoHighLevel's secure data storage, databases, and the general GoHighLevel application, behind a firewall.

Payment: If you choose a direct payment gateway to complete your purchase, your credit card data is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as necessary to complete your transaction. After that, your transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, a joint effort of brands like Visa, MasterCard, American Express, and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

Section 5 — Third-Party Services

In general, the third-party providers used by us will only collect, use, and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions. For these providers, we recommend that you read their privacy policies so you can understand how your personal information will be handled.

Once you leave our store's website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website's Terms of Service.

Links: When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

Google Analytics: Our store uses Google Analytics to help us learn about who visits our site and what pages are being viewed.

Section 6 — Security

We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline. To protect your personal information, we take reasonable precautions and follow industry best practices to make sure your personal information is not recklessly lost, misused, accessed, disclosed, altered, or destroyed.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional industry-accepted standards.

Section 7 — Cookies

We use cookies on this site. A cookie is a piece of data stored on a site visitor's hard drive to help us improve your access to our site and identify repeat visitors. Usage of a cookie is not linked to any personally identifiable information on our site. Some of our business partners may use cookies on our site (for example, advertisers). However, we have no access to or control over these cookies.

Section 8 — Age of Consent

By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you have given consent for any minor dependents to use this site.

Section 9 — Orders

When placing an order, we request certain information such as name, shipping address, billing address, email address, and payment details. This information is used strictly for order processing, billing, and customer support.

Section 10 — Changes to This Privacy Policy

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

SMS / Text Messaging Program — Express Written Consent (TCPA)

Program Description

Baseline Performance offers a recurring mobile messaging program (the "Program") that sends transactional and marketing text messages, including order updates, shipping notifications, promotions, cart reminders, product launches, and customer service alerts. By providing your mobile number and opting in, you expressly consent to receive such messages from Baseline Performance at the number provided, including messages sent using an automatic telephone dialing system (ATDS) or prerecorded/artificial voice, where applicable.

Consent Is Not a Condition of Purchase

Your consent to receive marketing text messages is NOT a condition of purchasing any goods or services from Baseline Performance. You may purchase our products without opting in to the Program.

One-to-One Consent (FCC 2024 Rule)

Consent obtained through any Baseline Performance web form, pop-up, checkout, or lead form applies only to Baseline Performance and is not shared with, sold to, or transferred to any third-party marketer, affiliate, partner, or seller. Each consent is specific to Baseline Performance as a single identified seller, consistent with the FCC's 2024 one-to-one consent rule under the TCPA.

Message Frequency & Rates

Message frequency varies and may include up to 10 messages per month. Message and data rates may apply. Baseline Performance and the mobile carriers are not liable for delayed or undelivered messages.

How to Opt Out (STOP) and Get Help (HELP)

You may cancel the Program at any time. Text "STOP" to any message you receive from us to unsubscribe. After texting STOP, you will receive one final message confirming your opt-out. For assistance, text "HELP", email [email protected], or call +1 888-861-3787. Full SMS Terms: baselineperformancenow.com/sms-terms.

Eligibility & Disclosure

You must be at least 18 years old and the account holder or authorized user of the mobile number you provide. Baseline Performance will not sell, rent, loan, trade, or transfer any phone number or customer information collected through the Program to any third party for their marketing purposes.

Email Marketing — Opt-In Consent (CAN-SPAM Act)

By submitting your email address through any Baseline Performance web form, checkout, pop-up, lead magnet, or account registration and checking the associated opt-in box, you expressly consent to receive commercial and transactional emails from Baseline Performance, including newsletters, promotions, new product announcements, educational content, order confirmations, shipping notifications, and customer service messages.

Your consent is not a condition of purchasing any goods or services. You may unsubscribe from marketing emails at any time by clicking the "unsubscribe" link included in every marketing email, by emailing [email protected] with the subject line "UNSUBSCRIBE," or by writing to us at the postal address below. Unsubscribe requests will be honored within ten (10) business days as required by the CAN-SPAM Act. Transactional messages related to your orders, account, or legal notices may continue after you unsubscribe from marketing.

Every marketing email we send will include: (i) a clear and conspicuous identification that the message is an advertisement; (ii) our valid physical postal address; (iii) a working unsubscribe mechanism; and (iv) a non-deceptive subject line and "From" line that accurately identifies Baseline Performance as the sender.

U.S. State Privacy Rights (CCPA/CPRA & Other States)

Notice at Collection

Baseline Performance collects the following categories of personal information: identifiers (name, email, phone, postal address, IP address); commercial information (purchase history, products viewed); internet activity (browsing, cookies, pixels); geolocation (general location from IP); payment information (processed by PCI-DSS compliant gateway); and inferences drawn from the above to build a consumer profile. We collect this information to fulfill orders, provide customer service, market our products, improve our website, prevent fraud, and comply with law. We retain personal information only as long as necessary for these purposes or as required by law.

We do NOT sell personal information for money. To the extent that our use of third-party advertising cookies and pixels (e.g., Meta Pixel, Google Ads, TikTok Pixel) constitutes "sharing" or "selling" under California or other state law, you have the right to opt out via the "Do Not Sell or Share My Personal Information" link in our website footer.

Your Privacy Rights

If you are a resident of California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Delaware, Iowa, New Hampshire, New Jersey, Minnesota, Maryland, or another state with a comprehensive privacy law, you may have the following rights, subject to applicable law:

• Right to Know / Access — request the categories and specific pieces of personal information we have collected about you.
• Right to Delete — request deletion of personal information we have collected, subject to exceptions (e.g., completing a transaction, legal obligations).
• Right to Correct — request correction of inaccurate personal information.
• Right to Portability — receive a copy of your personal information in a portable format.
• Right to Opt Out of Sale/Sharing — opt out of the sale or sharing of personal information for cross-context behavioral advertising.
• Right to Limit Use of Sensitive Personal Information — where applicable.
• Right to Non-Discrimination — we will not discriminate against you for exercising any of these rights.
• Right to Appeal — if we deny your request, you may appeal by replying to our denial email. If your appeal is denied, you may contact your state Attorney General.

How to Exercise Your Rights

To submit a verifiable consumer request, email [email protected] with the subject line "Privacy Request," or call +1 888-861-3787. We will verify your identity using information already in our possession (e.g., email, order history). You may designate an authorized agent to make a request on your behalf by providing signed written permission. We will respond within 45 days (extendable by 45 days for complex requests) as required by applicable law.

Global Privacy Control (GPC)

Baseline Performance honors the Global Privacy Control (GPC) browser signal as a valid request to opt out of the sale or sharing of personal information for visitors from states that require it.

Shine the Light (California)

California Civil Code Section 1798.83 permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, email [email protected].

Children's Privacy (COPPA)

Baseline Performance's website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without verified parental consent, we will delete that information as quickly as possible. If you believe we might have any information from or about a child under 13, please contact [email protected].

For users between 13 and 18, a parent or legal guardian must review and accept these terms on the user's behalf. California residents under 18 may request removal of content or information they have posted by contacting [email protected].

Data Retention, Security & Breach Notification

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, tax, or reporting requirements. Order records are typically retained for seven (7) years for tax purposes. Marketing consents are retained for as long as you remain opted in, plus a reasonable period to demonstrate compliance.

We implement commercially reasonable administrative, technical, and physical safeguards designed to protect personal information, including TLS/SSL encryption in transit, AES-256 encryption at rest for sensitive fields, PCI-DSS compliant payment processing, role-based access controls, and regular security reviews. No method of transmission over the internet is 100% secure.

In the event of a data breach affecting your personal information, we will notify you and applicable regulators in accordance with state breach-notification laws, without unreasonable delay.